Roofstock

Roofstock is an online marketplace for buying and selling single-family rental properties as investments. As the company shifted from a consumer-focused marketplace to a broader platform serving institutional investors, our goal was to create a website that evolved with this change.

We designed Roofstock a polished and professional brand identity and website that clearly communicates their expertise in the real estate investment cycle. The visual identity choices focus on positioning Roofstock as a trustworthy company to investors, while still incorporating a sense of uniqueness and personality. This new, streamlined platform was created in a modular design system, scalable for Roofstock to expand upon in the future.