Instacart

Utilizing a new brand identity, our design team developed a comprehensive company website to expand Instacart’s digital presence beyond its consumer applications. Our team established pages to communicate Instacart’s mission, branding, insights/tools, health initiatives, news, and more. As a result, Instacart’s site has transformed into a hub enabling Instacart’s offers to be marketed directly to retailers and advertisers, as well as its everyday shoppers.

The site was built alongside a flexible design system, allowing Instacart to easily manage and create new pages as the company evolves. My work on this project included contributions to the Instacart Health page, Instacart Ads page, and new navigation explorations.